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What do you need to get started with Digital Signage?

Eva Novotna
11. 7. 2024

Understanding Digital Signage

Digital signage has revolutionized the way businesses communicate with their audience, offering dynamic and engaging content delivery on digital displays. Whether you're a retail store, restaurant, corporate office, or healthcare facility, leveraging digital signage can enhance customer engagement, streamline communication, and elevate your brand presence.

Essential Requirements

1. Display with Built-in or External Player:

  • Digital signage displays come in various forms, including those with built-in media players and external media players. Brands like Samsung, LG, and Sony offer a wide range of options to choose from.
  • Consider factors such as screen size, resolution, and compatibility with different operating systems.

2. Cloud Content Management System (CMS):

  • A cloud-based CMS is essential for managing digital signage content remotely, allowing you to upload, schedule, and monitor content from any location with internet access.
  • ScreenManager is a leading cloud-based CMS that offers intuitive content creation tools, advanced scheduling options, and real-time monitoring capabilities. With ScreenManager, you can easily manage your digital signage network and ensure that your content is delivered effectively to your audience.


1. Indoor vs. Outdoor Displays:

  • When choosing displays for your digital signage network, consider the environment in which they will be deployed. Indoor displays are designed for controlled indoor environments, while outdoor displays are built to withstand harsh weather conditions and offer high visibility in bright sunlight.
  • For example, if you're installing digital menu boards in a restaurant, indoor displays with full HD resolution may suffice. However, if you're setting up outdoor signage for a retail store, you'll need rugged outdoor displays with high brightness levels and anti-glare coatings.

2. Resolution: 4K vs. Full HD:

  • Resolution plays a crucial role in the quality and clarity of your digital signage content. While full HD (1920x1080) displays are suitable for most applications, 4K (3840x2160) displays offer four times the resolution, resulting in sharper images and more detailed content.
  • Consider the viewing distance and content type when choosing the resolution for your displays. For example, if you're displaying detailed product images or videos with small text, a 4K display may be preferable.

3. Anti-Reflective Displays:

  • Anti-reflective displays are designed to minimize glare and reflections, making them ideal for environments with bright lighting or sunlight exposure.
  • For instance, if you're installing digital signage in a retail store with large windows or outdoor areas, anti-reflective displays can ensure that your content remains visible and legible even in bright sunlight.

Best Practices

Content Strategy:

  • Develop a content strategy that aligns with your business objectives and target audience. Consider the type of content you want to display, such as promotional videos, product images, social media feeds, and interactive experiences.
  • For example, a restaurant may use digital menu boards to showcase daily specials, while a retail store may use digital signage to promote new product launches and seasonal promotions.

Audience Engagement:

  • Engage your audience with interactive content and calls-to-action. Incorporate features such as touchscreens, QR codes, and social media integration to encourage audience participation and feedback.
  • For instance, a hotel lobby may use interactive digital displays to provide guests with information about local attractions, dining options, and hotel amenities.

Analytics and Insights:

  • Use analytics and insights to measure the effectiveness of your digital signage campaigns and make data-driven decisions. Track metrics such as impressions, engagement rates, and conversion rates to optimize your content strategy and maximize ROI.
  • For example, a retail store may use analytics data to identify peak shopping hours and adjust content scheduling accordingly to drive foot traffic and sales.


Getting started with digital signage requires careful planning and consideration of various factors, including hardware, software, and content strategy. By investing in the right displays, content management system, and best practices, businesses can create compelling digital experiences that captivate their audience, drive engagement, and achieve their business objectives. With ScreenManager as your digital signage partner, you'll have the tools and resources you need to launch successful digital signage campaigns and elevate your brand presence in today's digital landscape.

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