AI Demographic Content Targeting

With Audience Targeting enabled and demographic triggers set, your playlist automatically adapts to different viewer profiles. This is a powerful way to ensure that your digital signage content remains relevant, engaging, and effective for all audience segments.

To use Playlists with AI audience sensors so that content automatically changes based on the demographics of whoever is viewing the screen, follow the below steps or chcek he following sections:

• Enable Audience Targeting
• Add Content for Targeted Playback
• Configure Demographic Triggers
• Audience Sensor
• Object detection
• How Triggers Work
• Trigger playback settings

1. Navigate to the Playlist editor page.
2. Locate the switch labeled Audience Targeting.
3. Switch Audience Targeting to Enabled.

When enabled, ScreenManager will detect the audience’s demographics—such as age range and gender—and adjust the playlist’s content accordingly.

1. In your playlist view, click Add Media (or ”+” icon, depending on your interface).
2. Select or upload the images, videos, or scenes you want in your playlist.
3. Arrange them in the order you prefer.

At this point, you’ll see your newly added items appear in the playlist timeline or list.

Under each content item, locate the "Add trigger" button.

Click "Add trigger" to show the targeting panel.

Click on any item on the panel to specify your Targeting (Audience sensor or Object detection).

• Specify the Age range of your audience using the slider (between 0–100).

• Specify the Gender (Female, Male, or Any).

Choose an AI model and the object type you want to detect. The trigger will activate and play your content, when this object is in view.

If you do not have an AI model set it up, you can set it up in the Organization Settings.

If you have an AI model set up already, select it from the list and select the object type you want to detect.

Select Minimum Count: set how many objects must be detected simultaneously to trigger this rule. Higher values make the rule more specific. For example, setting this to 3 for 'person' means the content will only trigger when 3 or more people or objects are detected.

If you want more object types to be detected, add another trigger and repeat the process of setting up object detection.

Each piece of content in your playlist can have one or more triggers. For example, you might display a certain ad only if the viewer is Female and aged 25–35. If multiple triggers apply, ScreenManager decides which content to show based on the closest matching criteria or the next available content that meets the condition.

You can configure the specifics of each trigger by clicking the Trigger rules panel.

By default, triggers are configured for the least disruptive effect. That means when a piece of content is triggered by the AI camera, it will play through its entire duration and then switch to different content only after finishing playback. This triggered content is also part of the normal playlist rotation—ScreenManager simply prioritizes it whenever the corresponding sensor condition is met.

Should you need a more aggressive approach, these settings can be adjusted to accommodate campaigns that switch instantly on detection or only play AI-triggered content if there is a matching audience group. This flexibility ensures you can tailor triggers to your exact requirements—from minimal disruption to highly dynamic, real-time targeting.

You can configure the playback triggers by clicking the Trigger rules panel.

By adjusting these settings, you can determine exactly how triggered content behaves within your playlist, whether it should only appear under specific demographic conditions, how long it should remain visible once started, and whether it can be interrupted by other triggers.

1. Playback Mode

• Normal
  Content plays in regular rotation with other playlist items.
• Only When Triggered
  Content only plays when explicitly triggered by sensor conditions.

2. Play Until

• Until Content Ends
  Plays the content to completion once started.
• Until Trigger Ends
  Plays only while trigger conditions remain active, then stops when conditions end.

3. Interruption Mode

• Anytime
  Content can be interrupted by other triggered content with higher priority.
• Never
  Content will never be interrupted once it starts playing.
• Never When Triggered
  When triggered, content will play to completion without interruption.

4. Trigger Delay

Use the slider to set up delay before activating the trigger. The longer the camera sees the target, the more precise the detection will be.

5. Test Your Setup

1. Locate the "Test targeting" button in the Playlist editor page.

2. Click it to open the testing interface.

3. Simulate different demographic profiles (e.g., Male, age 30-35) to preview which content would be shown.

You can add one of the suggested categories under the “Quick add” section or create your own preferred target audience by choosing their gender and age and then clicking the “Add Person” button.

4. You can deactivate any target audience by clicking on the Eye icon. Click on it again to activate them back.
You can also delete the target audience by clicking on the Trash icon.

This allows you to stress-test how your content will behave during various demographic shifts over time—useful for validating marketing strategies or compliance requirements.